So on my recent trip to London I went to have a look at the Serge DeNimes Pop-up Shop on Carnaby Street where I coincidentally met the owner, Made in Chelsea Star Oliver Proudlock. *screams* *faints*
Ok, so I wouldn't believe that either. A little bit of background for those who don't know, Serge DeNimes is a T-shirt brand set up by Oliver Proudlock himself and has been sold online on the independent website since slightly before Season 2 of Made in Chelsea hit our television screens, the first season in which handsome Proudlock appears.. The popularity of the brand was definitely not hurt by this and this summer the Brand hit the streets with a pop-up shop.
The Idea to the layout was Head To Toe, that people could come into the shop and literally be able to get something to wear from head to toe.. Sunglasses, shoes, bags and ofcourse T-shirts. To to this 4 other brands where handpicked by Proudlock; Marlborough world - Handbags, Oliver Sweeney - Shoes-, Finlay and Co. - Sunglasses, And Love Brand and Co- Shorts.
The Serge DeNimes Brand has also been expanding it's urban line with Beanies, Snapbacks, Iphone Cases and a few jewelry pieces. Recognition hasn't only been taken up by fans though, the massive brand Topman also recently launched Serge DeNimes in their stores and their websites.
And back to our coincidental meeting. I had planned to visit the store but maybe I was pushed a little bit more when I saw a tweet that he'd be there. Well I guess seeing that tweet was coincidental for the most part.
If you missed the pop-up and would still like to check out the brand, Head over to SergeDeNimes.com or Topman.co.uk.
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